The Brand Institute of Australia
Reputation = Brand + Culture x Experience
The Brand Institute is a new generation brand reputation development group. We evolve iconic brands, ensuring established brands ﬁnd the most meaningful ways to connect with their customers, the community and the world. We’re engaged by organisations looking to uncover motivating insights, develop disruptive brand strategy, project their brand image and inﬂuence customer and employee behaviour.
Brand evolution is entirely about relationships and the experiences that build reputation and equity. While brand strategy and identity lay the foundations for success, it is culture and branded customer experience design that builds sustainable brand preferences and loyalty.Email us
Where brands go to grow
We create & evolve iconic brands through the intersection of strategy, culture and experience design.
Explore brand growth opportunities through our suite of marketing optimisation, and brand experience analytics.
STRATEGY & IDENTITY
Drive sustainable brand performance through distinct, strong and consistent competitive positioning.
ENVIRONMENTS & EXPERIENCES
Build word-of-mouth and brand loyalty by designing branded environments and meaningful brand experiences.
BRAND & CULTURE ALIGNMENT
Reveal the critical behaviours, symbols and systems within your organisation that support brand performance.
Work & Experience
Projects delivered through The Brand Institute network.
- Brand Experiences
Our suite of data analysis tools uncover critical brand growth opportunities that protect and grow our client’s brands. Our approach to data visualisation means higher quality, easier to understand business insights.
Market and competitive landscapes change daily. Our Brand Healthcheck™ investigates how well a brand is positioned to achieve its objectives. We review brand strategy, brand identity, brand communication, brand experience along with internal and employment brand activity.
BRAND & CULTURE ALIGNMENT
Powered by the world leader in people analytics, The Brand Institute helps organisations demystify and unpack culture into the tangible elements that determine business and brand performance. Our range of new generation research products, coupled with our consulting services enable our clients to understand and develop cultural elements that boost the performance of any organisation.
BRAND PERFORMANCE TRACKING
Our research partner ‘Nature Research’ is a marketing research consultancy with particular expertise in quantitative methods. Working across a wide range of industries, Nature and The Brand Institute provide research-based advice on business, marketing and communications challenges to create a detailed report on your brand’s performance and future potential.
WORKSPACE IDENTITY & RETAIL DESIGN
We infuse an organisation’s identity into workplace environments. Brand, culture and strategy all form the platform from which we develop identity direction and design. Our research capabilities along with our understanding of the behavioural science behind productive, progressive environments allows us to build exceptional workplaces and retail experiences.