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The Brand Institute of Australia

Brand. Culture. Experience

We’re a new generation brand identity and experience design firm, and we evolve iconic brands.

At The Brand Institute, we ensure our clients find the most meaningful ways to connect with their customers, the community and the world. We are engaged by organisations looking to; uncover motivating insights, develop disruptive brand strategy, project their brand image and influence customer & employee behaviour.

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3100people surveyed
1238culture profiles
312retail stores observed
4major brand campaigns
12brand events

Where brands go to grow

We create & evolve iconic brands through the intersection of strategy, culture and experience design.

BRAND RESEARCH

Explore brand growth opportunities through our suite of marketing optimisation, and brand experience analytics.

STRATEGY & IDENTITY

Drive sustainable brand performance through distinct, strong and consistent competitive positioning.

ENVIRONMENTS & EXPERIENCES

Build word-of-mouth and brand loyalty by designing branded environments and meaningful brand experiences.

BRAND & CULTURE ALIGNMENT

Reveal the critical behaviours, symbols and systems within your organisation that support brand performance.

Clients

We work with organisations that are determined to improve the lives of their customers, employees and the evolving world.  

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Work & Experience

Projects delivered through The Brand Institute network.    

  • All
  • Brand
  • Brand Experiences
  • Culture
  • Environments

Future-proofing Brands

Our suite of data analysis tools uncover critical brand growth opportunities that protect and grow our client’s brands. Our approach to data visualisation means higher quality, easier to understand business insights.

BRAND HEALTHCHECK™

Market and competitive landscapes change daily. Our Brand Healthcheck™ investigates how well a brand is positioned to achieve it’s objectives. We review brand strategy, brand identity, brand communication, brand experience along with internal and employment brand activity.

BRAND & CULTURE ALIGNMENT

Powered by the world leader in people analytics, we help organisations demystify and unpack culture into the tangible elements that determine business and brand performance. Our range of new-generation research products, coupled with our consulting services enable our clients to understand and develop cultural elements that drive the performance of any organisation.

BRAND PERFORMANCE TRACKING

Our research partner ‘Nature Research’ is a marketing research consultancy with particular expertise in quantitative methods. Working across a wide range of industries, Nature and The Brand Institute provide research-based advice on business, marketing and communications challenges.

WORKSPACE IDENTITY & RETAIL DESIGN

We infuse an organisation’s identity into workplace environments. Brand, culture and strategy all form the platform from which we develop identity direction and design. Our research capabilities along with our understanding of the behavioural science behind productive, progressive environments allows us to build exceptional workplaces and retail experiences.